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Solving Problems,
One Pixel at a Time
Hi there! 👋

Based in Rio de Janeiro, I am a UX Designer with over five years of experience crafting digital solutions that prioritize user needs while aligning with business objectives. My journey into design began after working for two years as a veterinarian—a field that instilled in me a deep understanding of empathy, systematic problem-solving, and advocacy for those who depend on my work.

 

Today, I channel these principles into designing intuitive, human-centered experiences across diverse sectors.

Professional Experience
MV Logo
Apoio Logo
Maida Health logo

MV, Recife, Brazil.
Nov 2022–Present

Apoio Cotações (MV Ecossystem), Fortaleza, Brazil.    May 2024 – Sep 2024

Maida Health (MV Ecossystem), Fortaleza, Brazil.    May 2024 – Sep 2024

Design Method

My approach combines the rigor of Design Thinking with the adaptability required for real-world constraints.

Although there is no recipe for this, I usually divide my work into the four main phases below:

A front shot of a young woman in her 30s, white skin, long red hair, turquoise shirt with a light brown blazer over it, she's smiling and looking at the camera
Tools
Figma
Adobe XD
Miro app
ZeroHeight
Maze app
Google Analytics
Hotjar
Typeform
JIRA
UXCam
Firebase
Curiosities about me

I have two cats, Chico and Zeca, both rescued from the street in situations of abandonment and mistreatment.

I've taken part in several animal protection actions in Brazil, helping more than 100 animals in total in precarious situations. Also, I volunteered at a shelter in Munich, Germany, assisting in the exotic small animal department.

In my spare time, I really enjoy painting and I have a little shop on Instagram where I sell personalized watercolors of pets, check out here @beatrizferreira.art.

My favorite hobby is playing online and console games. My passion for games started at a young age, playing on the Super Nintendo, Nintendo 64 and PS1.

A photo of my pets, two cats called Chico and Zeca. Chico is a white cat with orange spots and honey-colored eyes and Zeca is a yellowish white cat with blue eyes. They're both side by side on a bed.
My pets
Chico & Zeca
Beatriz Ferreira Logo animada
User research

Employ mixed-method research (qualitative interviews, surveys, analytics) to map user pain points and opportunities.

Analysis & Ideation

Synthesize findings into personas, journey maps, and actionable insights. Prioritize features and align business goals.

Interface Design

Translate concepts into low-fidelity wireframes and high-fidelity prototypes , emphasizing accessibility and responsive design.

Validation  & Iteration

Refine designs based on quantitative data and qualitative feedback. Partner with devs to ensure technical feasibility.

Shaping Experiences for Digital Solutions

beatrizferreira.ux@gmail.com
+55 21 9 90675458
Nova Iguaçu, Rio de Janeiro,

BrazIl

© 2025 made by Beatriz Ferreira. All rights reserved

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